What is a branded content studio?
A team that works on the voice of a brand and the content that holds it up. We build the judgement it uses to decide what it says and what it leaves out. Campaigns come from there.
Where does working with data actually show?
In what we rule out. Before proposing a territory we look at what the category asks for, what the audience says and what the competition does. Your experience still decides; the data keeps it from deciding blind.
Do you only work with large brands?
We mostly work with mid-sized companies that already have a business and need the brand to keep up with it. Size matters less than having someone inside who can decide.
How does a project start?
With a conversation and a diagnosis. We look at where the brand stands and tell you what we would do with it, with scope and dates closed before starting.
Can you run our social media as well?
Yes. Content and social media is one of the three legs of the studio, and it works better when it starts from a voice that is already defined.