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We give your brand a voice.

AI-generated, based on the branding

Internal training piece for a luxury fragrance brand. Characters and shots generated from real references.

The problem

The risk isn't disappearing. It's becoming irrelevant.

The opportunity is having something to say

Work

The latest out of the studio

How we solve it

voice, content and judgement


01

Voice and territory

We define how your brand sounds, how it looks and what it talks about. The angle where it is different and gives its audience something real.

  • Brand diagnosis
  • Territory and positioning
  • Verbal identity and tone
  • Visual identity
  • Naming

02

Content with value

No filler, no trends of the week. Every piece says something, and works at a specific point of the journey: getting found, staying in mind, being chosen.

  • Content strategy
  • Art direction and production
  • Branded content
  • Social media management
  • Store and marketplace
  • Email and automation

03

Judgement and data

Your experience is part of what your brand is worth. We put it next to what the data of your sector says, so the decision is made with judgement instead of blind.

  • Category analysis
  • Audience listening
  • Competitor research
  • Content measurement

Our approach

We do not follow trends.
We create yours.

A brand is not a nice logo or a calendar full of posts. It is a purpose with a voice. We work on what sits underneath before touching what shows, because the good-looking result is not the goal: it is what follows from doing the hard part well.

Questions

What people ask us before starting

What is a branded content studio?

A team that works on the voice of a brand and the content that holds it up. We build the judgement it uses to decide what it says and what it leaves out. Campaigns come from there.

Where does working with data actually show?

In what we rule out. Before proposing a territory we look at what the category asks for, what the audience says and what the competition does. Your experience still decides; the data keeps it from deciding blind.

Do you only work with large brands?

We mostly work with mid-sized companies that already have a business and need the brand to keep up with it. Size matters less than having someone inside who can decide.

How does a project start?

With a conversation and a diagnosis. We look at where the brand stands and tell you what we would do with it, with scope and dates closed before starting.

Can you run our social media as well?

Yes. Content and social media is one of the three legs of the studio, and it works better when it starts from a voice that is already defined.

Shall we talk about your brand?

Tell us where it stands and we will tell you what we would do with it.

contacto@vertienza.com +34 674 954 640

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